Landscape Business Coach & Contractor Growth Educator

Luke Santana is a landscape business coach and educator who spent 12 years running his own successful landscaping company in Sydney before transitioning to business coaching in 2016. Holding an MBA from Macquarie University, Luke combines his hands-on industry experience with evidence-based business growth strategies to help landscape contractors price their work correctly, win higher-value jobs, and build scalable, profitable businesses. On LandscapingGlobe Knowledge City, Luke offers practical, no-fluff courses designed specifically for landscape business owners — covering profitable quoting systems, client acquisition strategies, team building, and the systems needed to grow from a solo operator to a multi-crew business. His content is grounded in real-world experience and is directly applicable for contractors at any growth stage.